Our Motto:
Love and mysticism are the happiest, most meaningful, greatest, and deepest things in the world.
We believe that all human beings — regardless of their status, wealth, nationality, religion, or sect — can live a joyful and meaningful life through a correct mystical worldview.
About Us:
In one sentence: The mysticism of Persian-speaking and Muslim mystics, especially Shams and Rumi.
We have seen that today’s humanity faces many troubles and, apparently, people’s hearts are not well.
Economically, we are better off than at any other time in history, yet we do not see true meaning and real happiness among people.
We felt that we could offer deep and lasting solutions to these problems.
Our solution was Divine Love and Mysticism.
Among all those who only appear to be mystics, we chose Shams and Rumi — two of the greatest Persian-speaking and Muslim mystics.
Our Vision:
To become one of the top 10 websites and brands in the world — the day we can bring true meaning and real joy to every human life.
Our Values and Principles:
Special attention to mysticism, spirituality beyond religion, meaning, true happiness, freedom, justice, peace, humanism, art, and music.
All human beings — regardless of their status, wealth, nationality, religion, or sect — can live a joyful and meaningful life through a correct worldview.
At the same time, it is very important for us that our main content is highly filtered and of high quality (not quantity), and created by humans (not artificial intelligence).
We do not want to bombard you with an overload of fake or shallow content.